Brewing a really good cup of coffee comes along with the understanding of freshness. And the realization that whole coffee beans matter, as they offer a liveliness, that a pre-ground coffee can not deliver.
Coffee beans which are freshly ground are a must for that perfect brew. This is because pre-ground coffee essentially goes stale after only 15 minutes of air exposure which affects quality and taste.
Think of how long your supermarket beans have already been on that shelf. Buying your coffee beans from local roasters gives you the best flavor profiles you can wish for. Gems of Edmonton curates and retails coffee that has been roasted within 2 weeks from date of purchase, serving the freshest whole beans right to your door.
We want to illustrate how whole beans lose flavor from the time they're roasted to the time you use them. Essentially, whole beans are at their peak flavor between 3 and 14 days after the roast date.
Here are 4 reasons why it should be.
One of the essential parts of brewing a perfect coffee is matching the grind with your brewer. And since you cannot adjust the grind on pre-ground coffee, then chances are, it won’t be optimal for your brewer. Whole beans give you the ability to grind your own coffee to fit your preferred brewing method.
Tiny changes make a big difference
Small grounds extract fast while large ones take longer. Brewing coffee to perfection is a learning process, but also an exciting journey. With every cup you make, you can explore what you like in coffee and what you want to improve. Experimenting with grind size gives you all the power over the flavor profile of your cup. You can only achieve this when you grind the coffee yourself.
Instead of mouth-watering flavors, all you taste is bitterness? With fresh whole beans, you can easily fix this problem by adjusting the grind size. Bitterness comes from too much extraction. You can reduce extraction by simply grinding your coffee beans in a coarser setting.
When your coffee didn’t have the time it needs to perfectly brew, it can become sour. And nobody wants a sour cup of coffee. You can adjust the grind size of your coffee to a finer grind. That will give the brew the time it needs to balance out your perfect cup.